Apple is no stranger to trying to keep its users safe on the internet, something that even has put it at odds with fellow tech giants like Google and Facebook. Now, Apple has announced more privacy features at their yearly Worldwide Developers Conference, starting with their Mail app.

In Apple’s presentation, Katie Skinner, Privacy Engineering Manager at Apple, talked about “invisible pixels”, metadata included in marketing emails that can keep track of information regarding if, when, and where you have read a specific mail. Apple will now add what they call Mail Privacy Protection and let users switch off this functionality, so the sender won’t be able to see your IP address if you have read their email, and when you did so.

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Safari will also be a lot safer from now on. In a move that looks somewhat like what Firefox did with their “Total Cookie Protection”; Safari will now block web pages from accessing your IP address; and thereby tracking your activity across other sites, according to Erik Neuenschwander, director of User Privacy at Apple.

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