Nigerian disk jockey, Florence Otedola aka DJ Cuppy has announced the launch of her new jewellery business, Cuppy Cuts.
The entertainer made the announcement via her verified Instagram account on Friday 24th September 2021.
Cuppy, a daughter of Nigerian billionaire and oil mogul, Femi Otedola, stated in the announcement that she would not be put in the box of being a disc jockey as entrepreneurship is her blood.
She said, “I refuse for people to put me in a box! I have always been more than a DJ. Entrepreneurship comes naturally to me. It’s in my blood and it’s time to level up!
I am so excited to launch my first business, Cuppy Cut. Worked so much on my jewellery line, I can’t wait for you all to see it. Are you ready? #Cuppy on a mission.” She captioned the photo showing off her online store.
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According to the official business page, Cuppy Cuts is a collection of food-themed jewels designed by Cuppy. The collections on the site are Cupcakes, Pretzel, and Ice Lolly.
Asides from being a DJ, Cuppy is a philanthropist as she heads the Cuppy Foundation which caters to children displaced by the Boko Haram insurgency.
DJ Cuppy recently revealed that she feeds not less than 70,000 kids daily in Borno State through the Cuppy foundation.
She made the revelation Friday 10th September when the Lagos State government launched its Lagos SDGs Youth Alliance network where Cuppy was unveiled as an ambassador.
“On a daily basis, we feed about 70,000 children in Borno State and this is something that I do because I believe in tomorrow’s leaders. So, I’m not here as a celebrity but a humanitarian,” she said.
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