A few years ago, Google search was the default destination for finding restaurants, clinics, and malls, but things are changing now. New research shows that young users prefer to find some of these places via Instagram and TikTok.
Undoubtedly, the visual content that comes with using these platforms is a bonus. Of course, for now, Google remains the choosiest way to get additional information on other topics, but the company is not ready to sit back and let these video-sharing platforms catch up with it.
“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram,” Prabhakar Raghavan, a Senior Vice President in charge of Google Search, said.
So, the threat is real.
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Besides the visual appeal, a Forbes article pointed out that accessing these platforms from their mobile apps is easier, unlike going to a browser and checking out ‘boring search results’ (our words).
“The queries they [newer internet users] ask are completely different, New internet users don’t have the expectations and the mindset that we have become accustomed to,” Raghavan further said.
Google’s Search is embracing more visuals to stay relevant and is also attempting to understand how queries are being made. It is rolling out a mobile search design that brings relevant details related to images. Also, users will soon get a Multitask Unified Model (MUM), capable of interpreting text and image results on the web.
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