Summary:

• Microsoft plans to launch an Xbox mobile gaming store in 2024.
• Xbox CEO Phil Spencer said the gaming division is hoping that Apple and Google will be required to open their mobile app stores to third parties.
• The store will leverage Activision and King’s community of mobile gamers to attract its first set of users to the mobile store.

Microsoft could launch an Xbox mobile gaming store in 2024, two years after it announced it.

According to the latest update, the gaming division is banking on monoliths like Google and Apple being forced to open their mobile app stores to third parties. You’ll recall that Epic Games has mentioned something similar as to why it is expanding its game store as well.

“We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play. Today, we can’t do that on mobile devices but we want to build towards a world that we think will be coming where those devices are opened up.” Xbox CEO Phil Spencer said.

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In 2022, Xbox said that it will be leveraging the existing community of gamers of Activision and King titles to build the mobile store and hopes to attract new gamers. for context, Activision’s Call of Duty: Mobile and King’s Candy Crush Saga have more than 1 billion combined players.

The company has also been working with others like Steam Deck, Logitech and Razer in the cloud gaming department and the Xbox mobile store could allow developers run their app stores on its platform.

Besides hoping on the EU’s Digital Markets Act to force smartphone makers open up their app stores, it is also banking on a favourable ruling from the European Commission and the Federal Trade Commission (FTC) that will allow it complete its acquisition deal with Activision Blizzard.

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