Rihanna has made it clear that she will not conform to the average fashion standards; neither will her concept of fashion be a slave to the seasons or the shackles of Fashion Week. The beauty entrepreneur, Rihanna, opened the second pop-up shop of her Fenty brand in New York on Tuesday, 18th June 2019. This comes a month after the launch of the new fashion house in Paris.
The Barbados-born diva launched her Fenty brand with French luxury powerhouse LVMH. Now, she has set up shop in the fashionable Soho store, The Webster. The store officially opens to the public from today, Wednesday, 19th June 2019 until the end of the month.
This feat provided an occasion for the young fashion house to unveil a new mini-collection. It called the collection “6-19” after its launch date, following the inaugural “5-19” collection in Paris last month.
Must-buy Fenty items
Some once-sold-out pieces from the first collection are back, alongside some new items. They include a series of dresses and skirts in bold colours like orange or yellow but also some very dense prints. The cuts are figure-hugging with plunging necklines. Fenty chose to use soft materials such as satin or mesh.
Save for a set of T-shirts, most of the pieces are now available online. The unavailable T-shirts, which cost $230 each, are only available in the store before being marketed online in July. The prices of the collection are similar to the Paris offerings, which ranged from $250 for a T-shirt to more than $1,000 for a denim jacket or pantsuit.
Forbes recently named Rihanna the world’s richest female musician. She is also the first black woman to head up a fashion house for Paris-based LVMH, which owns Dior, Louis Vuitton, Fendi and Givenchy among others.
Fenty, named after the 31-year-old singer, born Robyn Rihanna Fenty, is LVMH’s first new luxury brand from scratch since the launch of Christian Lacroix in 1987.
