The fashion industry is one of the industries most hit with the Coronavirus pandemic. It brought to a grinding halt all fashion events and activities.

 

Subsequently, many fashion creatives have been innovating new ways to keep the industry afloat. One such is Congolese pret-a-porter fashion house Hanifa, who in an incredible feat, debuted a tasteful digital 3D virtual fashion showcase.

 

The brand began by testing out 3D models on its social media. After that, Hanifa introduced the digital version of their new Congo-inspired Pink Label Capsule SS20 Collection which took place via an Instagram live stream on Friday, May 22nd.

 

The fashion industry had never before seen anything like it. What Hanifa did was marry innovation, technology, creativity, and passion, to bring to life a 3D concept of a fashion show.

The show left the fashion world both local and international in awe. It was also used to shed light on the current challenges of the Republic of Congo which inspired the collection.

 

The collection itself is an array of finely cut pieces ranging from neutral hues to bridal fabrics.

Also read
-The Utopia Bridal Collection From Fashion House Semibrew Is Definitely A Must See 
-Rihanna Out With New Fenty Eyewear Collection, Styles Them Like The Baddie She Is 
-Toke Makinwa’s Shoe Game Proves She Is An Unrivalled Fashionista

Speaking on the collection, Hanifa Boss Anifa Mvuemba says: “Riddled with a painful history, the beauty of Congo is often untapped and overlooked. The gentleness, beauty, history, poise, majesty, strength, power, and hope of the Congolese spirit inspired this collection.”

 

“When creating each piece, I was reminded of the stories my mother told me of the women she knew back home in Congo. Women who suffered a great loss but still, mustered every ounce of strength every day to show up.

 

My hope is that this collection inspires all women to stand tall in their power and like the Democratic Republic of Congo. To use their history, whether pretty or painful — to redesign their future.

 

My country, the land of Congo, is ripe with an abundance of natural resources. The greatest of which is its people — its women.”

 

The fast-rising label is a household name in the African fashion space. It has also gained international recognition having being patronized by the likes of Kylie Jenner, Lizzo, and Kelly Rowland.

 

Hanifa also boasts of features in magazines like Vogue, Forbes, and ESSENCE.

See the virtual collection showcase below

 

View this post on Instagram

 

Riddled with a painful history, the beauty of Congo is often untapped and overlooked. The gentleness, beauty, history, poise, majesty, strength, power, and hope of the Congolese spirit inspired this collection. When creating each piece, I was reminded of the stories my mother told me of the women she knew back home in Congo. Women who suffered great loss but still, mustered every ounce of strength everyday to show up. My hope is that this collection inspires all women to stand tall in their power and like the Democratic Republic of Congo, to use their history, whether pretty or painful — to redesign their future. My country, the land of Congo, is ripe with an abundance of natural resources — the greatest of which are its people — its women. Hanifa presents…. Pink Label Congo. Now available at Hanifa.co

A post shared by Hanifa (@hanifaofficial) on May 22, 2020 at 9:39pm PDT

Anifa Mvuemba, Pink Label Congo Collection. (An African woman, a black woman, setting new fashion industry standards) pic.twitter.com/CPpSx3ZoC5

— Nkiruka (@nkirurka) May 23, 2020

 

For your daily dose of tech, lifestyle and trending content, make sure to follow Plat4om on Twitter @Plat4omLive, on Instagram @Plat4om, on LinkedIn at Plat4om, and on Facebook at Plat4om. You can also email us at info@techtalkwithtdafrica.com. Finally, don’t forget to subscribe to our YouTube channel HERE.