Multichoice Nigeria CEO, John Ugbe has revealed that BBNaija Africa’s biggest reality show Big Brother Naija has gulped N3.5 billion in production cost.
BBNaija Season five lockdown edition kicked off on the 19th of July with 20 housemates competing for 85 million naira worth iof prizes.
See tweet below
‘BBNaija production gulps N3.5 Billion. We won’t stop investing in putting smiles on the faces of our customers, even in the toughest times.”
-John Ugbe C.E.O MultiChoice Nigeria#MultiChoiceShowcase2020— DStv Nigeria (@DStvNg) September 9, 2020
Meanwhile, fans of the show on Twitter have expressed their displeasure over this tweet. They believe MultiChoice is making more money from sponsorship and only giving the winner of the show 35 million naira in cash.
See their reactions below
Where is the 3.5 billion coming from abeg because asides the house every other thing in that house is sponsored so how is the millions of billions engulping please
— Oleesa (@Oleesa10) September 9, 2020
You dey mind them?
Everything there is sponsored, apart from some of the food items.The investment per season can’t be up to 3.5Billion and they would make more than that in sponsorship and sms votes, together with the increased subscription plans. Mtchew.
— TheNicholas 📌 (@NeeKlaus_) September 9, 2020
Also read:
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Nd the winner of #BBNaija only gets 30 million naira cash lool see rip off
— Symply.Mo♥️ (@Mo_hao) September 9, 2020
Y’all increased the bouquet price and are talking about putting smiles on faces…faces of who???
— somebody_anybody (@GbanAnybody) September 9, 2020
And Gains over 20billion … We won’t stop gaining from Nigeria customers even though times are hard…. Chinonxo Ceo muIttiChioz
— Chinonxo🧸🦇 (@Chinonxo) September 9, 2020
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