Evermore Park has sued Taylor Swift claiming she used their name as the title of her latest album. The owners of Evermore Park, in Pleasant Grove, Utah, are seeking millions of dollars in damages. They stated that Taylor Swift is guilty of trademark infringement.

They claim to own the trademark revealing that Swift’s use of it has led to confusion over whether the album and the park are linked.

In the lawsuit, lodged with a US District Court in Utah, the park’s owners stated they have spent millions of dollars on the attraction since it opened in 2018.

They also claim to have trademarked “Evermore” for purposes including merchandise. They revealed that the value has been diluted with Taylor Swift’s album

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The park’s bosses said their website traffic has “experienced a dramatic departure from typical levels”. They added that they are “open to discussing reasonable terms for Swift’s “discontinuation” of the trademark.

However, Taylor Swift’s lawyers described the claim as “frivolous and irresponsible”. They added: “Moreover, your client has suffered no damages whatsoever and, in fact, has openly stated that Ms Swift’s album release creates a ‘marketing opportunity’ for your client’s troubled theme park.”

Released on 11th December 2020, “Evermore”, a folk-pop record, came less than five months after Swift’s eighth studio album, Folklore.

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