“Living In Bondage: Breaking Free” star actor Jide-kene Achufusi Aka Swanky JKA has recently revealed that the Nigerian film industry (Nollywood) is stereotyped with no structure.

The actor said this during an interview with popular Tv host, Ebuka Obi-Uchendu on “Rubbin minds”.

The breakout star spoke about how actors in Nollywood get boxed into playing particular roles in different movies.

“If I had come to Lagos before the time I did, I would probably have done more roles well; everybody else would put me in that kind of role,” Swanky JKA said. “That usually is the case when we look at veteran actors usually; we do not have anybody who has done a lot of things.”

He said there were no diverse roles for actors and “if you’ve been doing ritual money films, you stay in ritual money films. This usually results in the fans conflicting these repetitive characters with the identities of the actors themselves; so much so that veteran actor Kanayo O. Kanayo had to make it clear that he is not a ritualist”.

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Swanky JKA, who had already starred in a number of films before “Living in Bondage”; also said the Nigerian film industry follows a pattern of what is trendy at the moment because it’s easier to make money that way.

“If it’s ghetto movies that are going on right now, everybody will go into ghetto movies. If it is love and comedy, let’s go! We don’t really have a plan. We don’t have a structure. It is all about the money.”. He said

Swanky JKA, who formerly resided in Enugu revealed that this was one of the pitfalls of having just one central entertainment hub. According to him, “the saturation” in Lagos leads to “everyone moving in uniform lines”. The actor said that this is why movies from Enugu often show more diverse characters and approaches to storytelling.

In March 2020, Swanky JKA won the 2020 AMVCA trailblazer award for his outstanding achievement and role in ‘Living in bondage: Breaking Free”.

Watch Swanky JKA’s Interview On “Rubbin Minds” below

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