Imagine your car being so important, it gets VIP treatment too. Rich people are in more luxury as Aston Martin is now doing the business of building what it’s called lairs for cars. The fancy automobile company introduced a new service called Aston Martin Automotive Galleries and Lairs.
Aston Martin says it made the service “for anyone who would like to create a unique bespoke garage — their own ‘Automotive Gallery’”. It is also “for the truly adventurous the ultimate retreat or ‘Automotive Lair’ in which to keep their car.”
The automobile makers say they will work with renowned architects to build the garages. Aston Martin’s chief creative officer, Marek Reichman is currently in charge of the interior design for the new ‘Aston Martin Residences’ in Miami, USA. The residences are high-end corporate-branded communities.
According to a press statement, Reichman said:
“For the car enthusiast, the garage is as important as the rest of the house. And a bespoke auto gallery designed by Aston Martin that either focuses on showing off the car or is part of a larger, integrated entertainment space with simulators and such like, takes Aston Martin ownership to the next level.”
The idea is for them to build luxurious garage designs for their customers. The service will involve building lairs and gallery parking spaces that is befitting for an Aston Martin. Your regular garage may actually be too regular for such a luxurious car. Aston Martin will also collaborate with “renowned architects”. It will also focus on “those with local knowledge and an excellent understanding of the specifics of the brief.”
The company is yet to make specific details like pricing or available locations public. It is rightly so as this is not a public service as it were.