Today Facebook  partnered with Sony Pictures India (SPNI); to bring exclusive video on-demand content from the India Tour of Australia. The video content will be broadcast on FB Watch. Facebook has confirmed it will feature content such as match highlights; in-play moments with best catches; best wickets; as well as man of the match.

These are going to be available on Sony Sports India’s FB page.

The India Tour of Australia features three ODIs, three T20Is, as well as four Tests. It kicked off on November 27, and it will go on till January 19, 2021. In the first ODI which took place at the Sydney Cricket Ground, Australia won by 66 runs.

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“At Facebook, we are committed to deepen and enhance engagement with cricket fans across the globe by bringing best in class; premium action to them in ways that ignite conversations; build connections and enhance affinity towards the sport. We are delighted to work with Sony Pictures Networks India (SPNI) to bring some of the most exciting moments from one of India’s most awaited overseas tours; to cricket fans on Facebook Watch,” Mr. Manish Chopra, Director and Head of Partnerships, Facebook India, said on the partnership.

As part of the India Tour of Australia, FB also launched a new AR effect for Virat Kohli.  The AR filter is titled “Bat Talks for India”; and it also features Kohli’s celebration after his century against Australia around two years ago. The AR filter can be used on Facebook and Instagram as well.

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