Facebook has alerted users that they will start to get a voting registration notification this weekend. This is as the company has already started using its US 2020 Voting Information Center.
In the Tweet alerting users, the social media giant had said:
If you’re of voting age in the US, you’ll see a notification about registering to vote this weekend. Voting is voice, and making sure you’re registered is the first step in making sure your voice is heard: https://t.co/6vlJJq6AM3 pic.twitter.com/6tPFI7GACB
— Facebook (@Facebook) August 21, 2020
Months ago, in June 2020, Facebook had said that it would launch a voting campaign. “The largest voting information campaign in American history” the company had said. Its aim is to help 4 million voters register to vote via its social media platforms; Facebook, Instagram, and Messenger.
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Facebook’s Voting Information Center will help users across its platforms to get accurate and easy-to-find information about voting. To finely draw the line in the sand that it is not affiliated with any party, its says;
“It’s a nonpartisan effort that’s available to everyone, and we’ll send notifications at the top of Facebook and Instagram targeted by age and location so people of voting age see relevant information in their state.”
The company says that this kind of tool is important because many states are making changes to their voting process due to the pandemic. This Voting Information Center is accessible from the menu tab on Facebook and Instagram. Users can check if they are registered to vote and if not; it provides a link to where they can register online.
Additionally, the tool has a new feature, ‘Voting Alerts’. This is a sort of notification system that state and local election authorities can use to reach constituents with updates. To stop the spread of false information, Facebook is also launching a Facts About Voting section.
This section will contain articles that provide clear facts about important topics concerning the US election. Like other tech companies, Facebook is rising to the call to reduce false information and instead give authoritative information more visibility.
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