In 2019, the tech world witnessed Chinese firms Huawei and TikTok use innovation to beat price slashes. The global market is usually governed by prices and businesses that could afford to reduce it get to sell more. However, the two aforementioned companies changed the narrative in 2019.
Huawei Top Sales Chart
By October 2019, Huawei had reportedly sold 200 million smartphones for the year. An amazing feat as the phone company only came second to Samsung and beat Apple to the number two spot.
Many people credited their sales in the past to the fact that the Chinese market was basically theirs. This was not, however, the only reason.
Yet, Huawei broke market sales landmarks even managing to penetrate some Western Markets. Their innovative approach to new products deserves credit. 2019 saw Huawei produce new phones that were improvements on older ones.
According to Tech Advisor, the ten phones the firm released are Huawei P30 Pro, Huawei Mate 20 X, Huawei Mate 20 Pro, Huawei Mate 20, Huawei P30, Huawei Mate 20 Lite, Huawei P20 Pro, Huawei P Smart (2019), Huawei P20 and Huawei P30 Lite.
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Also, considering the United States ban, the achievement is quite noteworthy. This is because the ban meant they could not work with American firms. Thus, Huawei could not use even popular Google tools in phones released after the ban.
TikTok rivals Facebook and YouTube
In 2019, another Chinese tech firm, TikTok owned by ByteDance took the streaming market by storm. It was averaging 800 million active users every month with its 15-second video app. This may be small compared to Facebook’s 2.5 billion, but not far away.
TikTok may not have many competitors in China because of the foreign apps ban but it is doing well even outside of the Chinese regions. According to a Fool.com article, it has One billion downloads in 150 markets and in 75 different languages.
It offers money-making via ads and is allegedly using a powerful tool that decides which videos users are likely to prefer based on what they use the service for.
Thus, both showed that the rule of using price deduction to increase sales is not set in concrete.
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