Grocery delivery service, Instacart is taking advantage of the increase in demand for its services to unveil new ordering options. This is aimed at unlocking more delivery windows.
As millions stay at home to curtail the spread of the COVID-19 pandemic, home delivery service becomes more important.
Thus, Instacart is introducing “Fast & Flexible” and “Order Ahead” options to its app, in order to prioritize its customer orders.
These features will improve Instacart flexibility in delivery to its customers. It will also provide more convenience and decrease disappointments for customers who are resorting to shopping for groceries online.
The “Fast & Flexible feature allows Instacart to deliver within a window. Instead of picking a specific time slot for their delivery, customers are to choose from a range of delivery dates. Instacart will after that, match the customers’ order with the first available delivery time.
This ensures Instacart can push back delivery depending on demand without angering its customers as they have chosen different convenient dates.
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The “Order Ahead” feature, on the other hand, lets Instacarts customers make their order up to two weeks in advance, as opposed to the previous one week.
Instacart says it is dealing with record demand and previously announced that it would be recruiting 300,000 new shoppers.
Instacart COVID-19 innovation
The grocery delivery start-up says its customer demand is up 300% year-over-year since the beginning of COVID-19. Its shopper community has increased from 200,000 to 350,000 active shoppers. It also said it is hiring in customer service to meet the increasing demand.
Additionally, it has launched more than 15 new products and support features since the beginning of the COVID-19 pandemic. These include features like contactless deliveries, mobile checkout for shoppers, forgiveness for shoppers, in-app incident reporting for shoppers, ratings, automatic cancellation of out-of-stock orders and in-app customer issue review for shoppers.
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