Recent reports reveal that Facebook executives requested that Instagram gets more ads. Apparently, the executives gave these instructions last year, and it could mean double the regular amount of ads.

Facebook has made some changes since it took over Instagram in 2012. However, these changes have been more obvious in the last two years. Recently, Facebook explained that they will be renaming their app to include From Facebook.

Facebook managers have now reportedly told Instagram’s ad team to ramp up the number of advertisements in the app. In 2018, Facebook’s CEO Mark Zuckerberg had mentioned that Instagram’s explore section was a good way to increase ads on the app. Consequently, in June 2019, Instagram added ads to the Explore page. The section used to be ad-free.

However, there have been speculations of tensions between Instagram and Facebook. This is especially after the two Instagram founders, Kevin Systrom and Mike Krieger resigned in 2018. Reports say Facebook’s management is worried that Instagram would one day get more popular than Facebook. Since the bulk of Facebook’s advertising income comes from the Facebook app, the company is looking to turn Instagram ads into a main source of revenue too.

Instagram does not seem to have that much space for ads. The only available ad spots are the feed, explore page and stories. This could be the reason Instagram is introducing an in-app shopping feature, The Checkout feature. It also appears as if Facebook is also working on a standalone shopping app too.