Multiple award-winning songstress Lady Gaga after stunning in several iconic Valentino gowns on the red carpet has made the relationship official.
The Italian fashion house announced the artiste as the new face of Voce Viva, a fragrance conceived by Valentino creative director Pierpaolo Piccioli.
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“Imagined as a voice to spread a message around the world, Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams,” the brand said in a press release. “Expressing the Maison’s values of inclusivity and individuality, Voce Viva celebrates one of the women’s most intimate sense.””Lady Gaga means freedom, self-consciousness, pure heart,” Piccioli said in a statement.
“Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of a generation,” he continued of the singer, actress, Oscar, and Grammy Award winner.
“Her message of freedom, passion for art, self-consciousness, and equality is the same [as what] our Valentino community stands for.”
Gaga’s campaign will debut this September, in accordance with the worldwide launch of Voce Viva. The perfume will also hit the shops in the same month.
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