Streaming giant Netflix said it recently acquired the global rights to popular American sitcom “Seinfeld” from 2021. This adds a feather in its cap as the battle among online video platforms for coveted content heats up.
The company, however, did not reveal the value of the transaction.
But the move was a bit of a rebound for Netflix. The company has lost the rights to “Friends” from the year 2020 and to the American version of “The Office” from 2021. These are the two most-watched series it has on offer.
Until this Netflix development, the digital broadcast rights to “Seinfeld” have been held by Hulu, a Disney subsidiary, since 2015.
NBCUniversal paid $500 million over five years to get “The Office”. Meanwhile, WarnerMedia shelled out $425 million, also over five years, to acquire “Friends” for its new HBO Max platform.
Classic television series have become a hot commodity in the escalating battle for streaming supremacy. The current major players like Netflix and Amazon are keeping an eye on Apple and Disney, which will launch later this year. NBCUniversal and WarnerMedia will launch in 2020.
Sony Pictures Television, which controls the distribution of “Seinfeld,” launched its own platform, PlayStation Vue, but it never really took off.
Beyond “The Office” and “Friends,” Netflix will also soon lose the rights to the catalogue of a few films. They include “Star Wars”, Pixar and Marvel superhero films, which belong to Disney.