Blockbuster South Korean drama series “Squid Game” is now Netflix’s most popular series ever, with 111 million fans since it debuted less than four weeks ago.
In “Squid Game”, Director Hwang Dong-hyuk’s tells the story of 456 people fighting for survival in a game show where they must survive six deadly rounds. While the victor can earn cash, those who lose are killed.
Starting small, the popularity of the show spread by word of mouth with millions of memes posted across social media. The viral hit topped charts in over 80 countries.
“Squid Game has officially reached 111 million fans making it our biggest series launch ever!” Netflix tweeted on Tuesday 12th October 2021.
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It topped Netflix’s regency drama “Bridgerton,” which reached 82 million households on debut. Netflix’s metrics include all accounts that watch an episode for at least two minutes.
The series has also resulted in more people learning Korean, with the online language learning app Duolingo Inc saying that “Squid Game” has spurred an interest in both beginners and existing students looking to improve their linguistic skills.
The app showed a 76% rise in new users signing up to learn Korean in the UK and 40% in the US in the two weeks that followed the show’s premiere.
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