The memorable overlap between Taylor Swift and Beyonce was the scandal at the 2009 MTV VMAs. Kanye West interrupted Taylor Swift at the MTV Video Music Awards after winning the Best Video Award over Beyonce.
A ton of drama and 10 years later, Taylor Swift has surpassed Beyonce again as the highest-paid female artist of 2019. After just releasing her seventh studio album, Taylor Swift was the most-nominated act at this year’s VMAs—and the highest-paid woman in music.
Taylor Swift, who is also the world’s top-earning entertainer of any stripe, pulled in $185 million pretax over the past year. Much of it came from her Reputation Stadium Tour, which grossed a US-record $266 million.
She also cashed in on a new nine-figure deal with Universal’s Republic Records, and her new album Lover, released last week, will put more rolls of dollars to her pocket after a prime-time performance to kick off the 2019 VMAs.
Kim Kaupe is a Forbes 30 Under 30 alum. She is also a co-founder of the Superfan Company, which has worked on album packages with Swift in the past. She had this to say about Taylor Swift and her work this year:
“Taylor Swift and her team understand the subtle yet important art of creating substantial moments. These moments are not only perfectly captured by fans and media outlets. They are the perfect bite-sized, PR-ready morsel that the news cycle loves.”
Taylor Swift more than doubled the annual tally of music’s second-highest-paid female artist, Beyonce. Beyonce clocked $81 million, mostly from her “On The Run II” stadium tour with husband Jay-Z. Her “Homecoming live album” and Netflix special also earned her a significant amount. Rihanna rounds out the top three with $62 million. The bulk of that came from her Fenty Beauty joint venture with luxury goods giant LVMH.
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