TikTok says that it will start sharing ad revenues with content creators in a program called TikTok Pulse; there’s more.
Content creators are set to ‘eat good’ with the new TikTok Pulse program that gives them part of the revenue from ads running on their videos. However, to enjoy this new benefit, your video has to make it into the top 4% of videos on the platform.
Additionally, TikTok says that only creators with a minimum of 100,000 followers can earn money from the ad revenue sharing program. At least, for now. And they will get about 50% of revenue from ads running on their videos.
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This compensation model is similar to what YouTube offers YouTubers, although the Google-owned platform pays 5% more than TikTok.
Recall that creators had lamented the reducing TikTok Creator Fund earnings in recent times. This new model is certainly a way to encourage the entertainers on the platform to keep creating engaging content.
Also, the new development is not just for creators as brands get ‘supercharge exposure,’ drive engagement and actions with diverse communities, and they get to feel safe and confident with brand suitability measurements.
In the blog announcement, the video-sharing platform explained: “[TikTok Pulse is] a new contextual advertising solution that lets advertisers place their brand next to the top content in the For You Feed. TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community.”
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