Vimeo has announced several changes to its billing policy to keep creators after several of them complained about the sudden hike in pricing.
Recall that we had reported creators’ dissatisfactions at Vimeo’s billing policy that had them paying thousands of dollars more than they were used to. Several creators claimed to have made up their minds about leaving the platform for good in the article.
While Vimeo has set its sights on new clientele– corporates and businesses– it is not just ready to lose the core of its customers yet.
The platform assures that only users who require an ‘exceptionally large amount of bandwidth’ due to their high number of viewers will be charged more than the regular subscription fees. However, these would be rates that they can afford and lesser than what these creators would pay on other competing platforms.
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On 18 March 2022, Vimeo CEO Anjali Sud made a post to address the issue. Titled ‘Improving Vimeo’s policy on video bandwidth,’ here are a few changes that the company promised to make to the billing scheme:
- To make billing more transparent, it would change the bandwidth threshold for extra charges from percentages to a uniform 2TB. Users can see what their bandwidth is from their Vimeo account.
- The platform will send email notifications to warn users when they exceed their monthly bandwidth threshold.
- Users get a minimum of 30 days to negotiate a deal with Vimeo on extra charges; nothing will happen to their content during this time.
- If you want to leave the platform for an alternative one, you will get time to migrate your videos, and Vimeo will pay what remains in your account balance.
- There will be a payment exemption policy for creatives who exceed the 2TB bandwidth threshold.
The post had opened with flowers, a sign of how sorry the platform felt for its radical change. “Our platform has certainly evolved since our founding, but only with the goal of serving more people and businesses around the world. Never to put up friction, but to eradicate it. We won’t get everything right, and we will make mistakes as we scale,” Sud wrote. “But we will always be honest about our shortcomings and never stop striving to build a company that puts users first and innovates in making video accessible to all.”
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