Nigerian afrobeats superstar Wizkid recently shared how he started Starboy Entertainment, his record label, in his living room with little financial support.
The award-winning singer made the reveal in an Instagram Live session with the Tony Elumelu Foundation on Wednesday 3rd March.
Starboy Entertainment was founded by Wizkid in 2013 alongside other music producers including Maleek Berry. The record label has continued to make waves.
Commenting on the birth of the music label, the “Joro”’ crooner said the initiative would not have been possible without the determination and support from his colleagues with whom he shared the idea.
“I started that business (Starboy Entertainment) with my friends. We literally started it in my living room. We didn’t even have much. I can’t remember what we had altogether then. We decided to do a photo shoot the same day after we spoke about it and went for it because we were so determined,” he said.
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The singer also disclosed that his career strides as a musician were informed by his quest to take on challenges.
“I would say it’s never taking no for an answer. When l started, I was the youngest in music everywhere l go to then, l was pretty much the youngest. But I just didn’t take no for an answer and that has really helped in shaping me into the man that I’m today. When I think about it, I simply go for it,” he added.
Wizkid, born Ayodeji Balogun, also noted that he loves it when people “underestimate him” because that fuels him.
“That fuels me. I love it when people underestimate me because it motivates me to show them that l can.”
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