YouTube last year cracked down on videos containing information that was contradictory to vaccine information provided through health authorities; such as the World Health Organization as well as local health agencies. The move was part of a larger effort to remove coronavirus-related misinformation from its platform.

Now, the Google-owned video sharing service wants to leverage its online clout to spread accurate information about COVID-19 vaccines. YouTube launched today a new campaign in the US meant to encourage everyone to get vaccinated. It is the first in a series of public service announcements set for rollout in collaboration with the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine.

Also Read:
– YouTube Will Share How Often Users Watch Videos That Break Its Rules
– China’s Replacement For YouTube, Bilibili, Slumps On Market Debut
– YouTube Introduces YouTube Shorts Beta In The US

The PSAs will run through July on YouTube as well as television, radio and paid social media posts. The campaign aims to reach Americans between the ages of 18 and 34. The PSAs are all available on YouTube’s own channel.

There are different themes for each video in the campaign, all with a central message of getting back to what we used to be doing normally before the pandemic started. There are various clips stitched together showing dance parties; grandparents hugging their grandchildren; and also rollercoaster rides; as well as more.

The campaign will roll out to other countries outside of the US in the next few weeks; just as the vaccines are starting to become available in certain locations.

For your daily dose of tech, lifestyle, and trending content, make sure to follow Plat4om on Twitter @Plat4omLive; on Instagram @Plat4om; on LinkedIn at Plat4om; and on Facebook at Plat4om. You can also email us at info@techtalkwithtdafrica.com; and join our channel on Telegram at Plat4om. Finally, don’t forget to subscribe to our YouTube channel HERE.